Forecast Creatives
Fitness Studio · 2025

Stretch Pilates and Wellness — Membership Growth

Local SEO, promotional Reels, and WhatsApp campaigns for a boutique fitness studio.

+186

New members

-41%

Cost per signup

+52%

Trial bookings

6 mo

Engagement

The brief

What the client came to us with.

A boutique Pilates and wellness studio was struggling to fill classes and retain members. They had strong word-of-mouth but no digital presence to scale.

Key challenges

  • Low online visibility for local searches
  • No paid acquisition channel
  • Weak trial-to-member conversion
  • No systematic retention strategy

Our approach

How we solved it — step by step.

01

Local SEO

Optimized Google Business Profile and local citations.

02

Promotional Reels

Built a content engine for class promotions.

03

WhatsApp Campaigns

Trial booking and reminder automation.

04

Trial Funnel

Optimized free-trial to member conversion.

05

Retention Program

Automated check-ins and referral incentives.

06

Reporting

Monthly membership and retention dashboards.

Results

The numbers that mattered.

+186

New members in 6 months

-41%

Cost per signup

+52%

Trial bookings

+29%

Trial-to-member rate

What we delivered

Local SEO

Google Business Profile optimization.

Promotional Reels

Content engine for classes and offers.

WhatsApp Automation

Trial booking and reminders.

Trial Funnel

Optimized trial-to-member flow.

Retention Program

Automated check-ins and referrals.

Reporting

Membership and retention dashboards.

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