Princess Cosmetics — Shopify & Performance Ads
Shopify store build, product creatives, Meta ads, and retention automation for a D2C skincare brand.
ROAS on paid
Repeat purchase rate
Cart recovery
Engagement
The brief
What the client came to us with.
A new D2C skincare brand had a great product but a poor online store and no repeat-purchase system. They were burning ad spend on cold traffic with no retention.
Key challenges
- Shopify store was slow and conversion-unfriendly
- No creative strategy — all ads used the same image
- Zero email or retention automation
- High cost per purchase, low repeat rate
Our approach
How we solved it — step by step.
Shopify Rebuild
Redesigned the store for speed, mobile UX, and product discovery.
Creative System
Built a UGC + founder-led content system for ad creatives.
Performance Ads
Meta campaigns optimized for ROAS, not just traffic.
Retention Flows
Set up abandoned-cart, welcome, and win-back email sequences.
Product Page CRO
Optimized product pages, bundles, and checkout.
Reporting
Daily ROAS + weekly retention dashboards.
Results
The numbers that mattered.
Median ROAS on paid campaigns
Repeat purchase rate
Cart recovery rate
Cost per purchase
What we delivered
Shopify Development
Store rebuild focused on conversion and speed.
Product Creatives
UGC, founder-led, and lifestyle creative assets.
Meta Ads
Full-funnel campaigns with retargeting.
Email Flows
Abandoned cart, welcome, and win-back sequences.
CRO
Product page and checkout optimization.
Analytics
ROAS + retention reporting.
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