Oneatery — Brand Identity
Brand strategy, logo, packaging, and launch content for a new cloud kitchen brand.
To launch
Product lines
Channels launched
Brand system ready
The brief
What the client came to us with.
A new cloud kitchen needed a full brand identity before launch — logo, packaging, and launch content. They had no existing brand assets and a 6-week timeline.
Key challenges
- No brand identity in place
- Aggressive 6-week launch timeline
- Needed packaging, signage, and digital assets simultaneously
- Competitive category — needed differentiation
Our approach
How we solved it — step by step.
Brand Strategy
Positioning, audience, and messaging framework.
Logo & Identity
Custom logo, color palette, and typography system.
Packaging Design
Labels, boxes, and delivery packaging.
Launch Content
Photography, Reels, and social content for launch week.
Brand Guidelines
Documented rules for the team to stay consistent.
Launch Kit
Everything needed to go live across all channels.
Results
The numbers that mattered.
From kickoff to launch
Product lines branded
Channels launched with brand system
Ready for scale
What we delivered
Brand Strategy
Positioning and messaging framework.
Logo & Identity
Full visual system.
Packaging Design
Labels, boxes, delivery packaging.
Launch Content
Photography + Reels for launch week.
Brand Guidelines
Documented rules.
Launch Kit
All assets for multi-channel launch.
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