NearWala — Demo Funnel & SEO
LinkedIn content, technical SEO, and demo funnel optimization for a funded B2B SaaS startup.
SQLs
Organic traffic
Demo show-rate
Engagement
The brief
What the client came to us with.
A funded B2B SaaS startup had product-market fit but struggled to fill their sales pipeline. They needed a repeatable system for generating sales-qualified leads.
Key challenges
- Low demo volume and low SQL conversion
- Organic traffic plateaued
- Drop-off between demo booking and attendance
- LinkedIn presence minimal
Our approach
How we solved it — step by step.
Technical SEO
Fixed indexation, speed, and schema issues.
Content Engine
Built a programmatic SEO content system.
LinkedIn Content
Founder-led content to build authority.
Demo Funnel
Optimized landing page, booking flow, and reminders.
Sales Automation
Automated follow-ups and lead scoring.
Reporting
Weekly pipeline and content performance dashboards.
Results
The numbers that mattered.
Sales-qualified leads
Organic traffic
Demo show-rate
Content-attributed pipeline
What we delivered
Technical SEO
Full audit and fixes.
Content Strategy
Programmatic SEO + founder content plan.
LinkedIn Marketing
Founder-led content and engagement.
Demo Funnel
Landing page, booking flow, reminders.
Sales Automation
Follow-ups, lead scoring, CRM integration.
Analytics
Weekly pipeline and content dashboards.
"Our pipeline finally has a repeatable system behind it. The team understands B2B SaaS buyers, not just marketing."
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