Forecast Creatives
E-commerce · 2025

L B Prakash — UGC Ad Creatives

20+ UGC-style ad creatives with creators for a D2C fashion label's paid campaigns.

20+

Creatives

+2.4×

CTR

-31%

Cost per purchase

90 days

Engagement

The brief

What the client came to us with.

A D2C fashion label was running paid campaigns with brand-created content only. They needed authentic UGC-style creatives to break through and improve CTR.

Key challenges

  • Ad fatigue from repetitive brand-created content
  • Low CTR compared to competitors using UGC
  • No creator relationships in place
  • Needed volume to test campaigns

Our approach

How we solved it — step by step.

01

Creator Sourcing

Identified and contracted micro-creators in the fashion niche.

02

Creative Briefs

Detailed briefs ensuring authentic but on-brand content.

03

Production

Managed shoots, edits, and delivery across creators.

04

Ad Testing

Ran creatives in a structured testing framework.

05

Performance Iteration

Doubled down on winning hooks and formats.

06

Reporting

Weekly creative performance report.

Results

The numbers that mattered.

20+

UGC creatives delivered

+2.4×

Click-through rate

-31%

Cost per purchase

+38%

Return on ad spend

What we delivered

Creator Sourcing

Micro-creators in fashion.

Creative Briefs

Detailed briefs for each creator.

Production Management

Shoots, edits, delivery.

Ad Testing

Structured creative testing.

Performance Iteration

Scale winning formats.

Reporting

Weekly creative performance.

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