Duck and Waffle — Full Digital Overhaul
Social media, local SEO, Meta Ads and a QR menu system for a 3-location restaurant group.
Instagram reach
Repeat orders
Monthly revenue added
To results
The brief
What the client came to us with.
A 3-location restaurant chain was struggling to stand out in a crowded local market. Their social media was inconsistent, they ranked poorly in local searches, and had no system to drive repeat orders.
Key challenges
- No consistent social media presence across 3 locations
- Ranked outside the top 10 for local map pack searches
- No loyalty or repeat-order system
- Ad campaigns unoptimized with poor ROAS
Our approach
How we solved it — step by step.
Local SEO
Optimized Google Business Profiles, review generation and local citations for each location.
Content System
Monthly content engine — Reels, food photography, and behind-the-scenes content.
Meta Ads
Location-targeted campaigns for offers, events and delivery.
QR Ordering
Deployed QR menus and a table-ordering system across all locations.
Loyalty Program
Created a repeat-order reward system with WhatsApp reminders.
Reporting
Monthly dashboards tracking reach, orders, and revenue per location.
Results
The numbers that mattered.
Instagram reach growth
Local search visibility
Repeat orders
Incremental monthly revenue
What we delivered
Social Media Management
12 posts + 8 Reels monthly across 3 locations.
Local SEO
Google Business Profile optimization + review management.
Meta Ads
Location-targeted campaigns for offers and delivery.
QR Ordering System
Table ordering + kitchen display integration.
Loyalty Program
Repeat-order rewards with WhatsApp reminders.
Monthly Reporting
Per-location performance dashboards.
"Forecast Creatives didn't just run our ads — they rebuilt our entire digital presence. We now have a system, not a campaign."
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