Design Hub — Lead Generation System
Portfolio website, lead-gen ads, and CRM follow-up automation for a boutique interior design firm.
Qualified enquiries
Cost per lead
Deal cycle
Engagement
The brief
What the client came to us with.
A boutique interior design studio was getting plenty of likes on Instagram but no real enquiries. Their portfolio was scattered across platforms and they had no system for following up with leads.
Key challenges
- Instagram engagement but no lead generation
- Portfolio not centralized in a professional website
- No CRM — leads lost in WhatsApp and email
- Long deal cycles due to slow follow-ups
Our approach
How we solved it — step by step.
Portfolio Website
Built a fast, mobile-first portfolio site designed to convert visitors into enquiries.
Lead Generation Ads
Meta and Google campaigns targeting high-intent home design searches.
CRM Setup
Configured a pipeline with automated follow-ups and reminders.
Content Refinement
Repositioned Instagram content to attract serious buyers, not browsers.
Virtual Tours
Added 3D walkthroughs and video previews to build trust before meetings.
Reporting
Weekly lead-quality reports so the client could track progress.
Results
The numbers that mattered.
Qualified enquiries per month
Cost per qualified lead
Average deal cycle
Lead-to-consultation rate
What we delivered
Portfolio Website
Custom design with project showcase, virtual tours, and booking.
Lead Gen Ads
Meta + Google campaigns targeting home design intent.
CRM Setup
Pipeline, stages, follow-ups, and reminders.
Content Strategy
Monthly content plan focused on qualified buyers.
Follow-up Automation
Email + WhatsApp sequences that keep leads warm.
Analytics
Weekly lead-quality reporting.
"We went from chasing leads to choosing which projects to take on. That's a completely different business."
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